![]() Amazon also launched a podcast product in 2020. Apple has recommitted to the market with a new podcast subscription feature and is launching original content like The Problem With Jon Stewart podcast. Spotify is heavily invested in podcasts, with numerous company acquisitions and exclusive streaming agreements, like a $100 million Joe Rogan Experience deal. YouTube certainly has some big competition to chase. The only other thing YouTube could do to expand its audience is to make regular YouTube available to more people, and for that, we have YouTube Kids for small children and YouTube Go, a lower-bandwidth version for the developing world. YouTube Music offers an ad-supported or paid streaming music service, just like Spotify, and cloud music storage, just like Google Music, which it replaced. YouTube TV is for cord-cutters and replicates the expensive bundled cable TV experience-but over the Internet. YouTube Shorts is a clone of TikTok's bite-size video service. YouTube Gaming is YouTube's clone of Twitch, allowing people to watch livestreamed gaming sessions. ![]() YouTube Movies lets users buy and rent Hollywood movies. We've seen YouTube Red, which-in addition to the surviving ad-free playback feature for $9.99-originally tried to take on Netflix with premium original content from YouTube's star creators. The endless quest for more revenue and more watch minutes has led YouTube to expand into areas other than the typical YouTube video. YouTube is the most popular video site on Earth, and if you're a for-profit company obsessed with growth, it's actually a bit of a problem that everyone already uses YouTube. ![]() YouTube is a popular place for podcast hosting, but the site doesn't offer any podcast-specific features. Bloomberg reports that YouTube is hiring an executive to "oversee its podcasting experience," which currently does not really exist. ![]()
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